Product design in Stoke for ranges that stack, nest and store properly.

your challenge.

The range looks perfect and will not stack. Four plates take the height of six, the bowls only nest one way round, the mugs do not fit the shelf in a standard kitchen unit and the shipping cartons are half air. Nobody checks this until the samples arrive, by which point the shapes are agreed, the moulds are quoted and changing a foot ring is a serious conversation.

our solution.

We check stacking and nesting while the shapes are still moving. Foot rings, rim profiles, wall angles and the small clearances that decide whether six stack cleanly get designed rather than discovered. Printed pieces get stacked, nested, put in a cupboard and packed into a carton before anyone commits. Stoke clients settle it in week two instead of after the first firing.

the impact.

The range works in a cupboard, which is where it lives. A brand in Hanley or Longton ships more units in the same carton, takes less shelf space in a shop and stops losing sales to a competitor whose bowls nest. Stacking also protects the product, because pieces that sit properly on each other chip less in a box and in a kitchen.

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Enhancing Creative Campaigns with Custom product design

Stacking is a shape problem that gets treated as a packing problem, usually too late to fix. A foot ring a millimetre wider changes how a set behaves in a cupboard, in a carton and on a shelf. We design it deliberately and test it with printed pieces first.

Strong product design bridges the gap between raw ideas and physical execution. Our end-to-end design support helps brands and agencies shape bold, practical concepts that are ready for prototyping and manufacturing. From technical enclosures to sculptural props and user-focused components, we align aesthetics with usability so your ideas become tangible, high-impact results, engineered for success from the start.