Product design in Hull for assembly that is quicker and harder to get wrong.

your challenge.

The design was signed off by people who would never build it. Two fasteners you cannot reach once the panel is on, a seal that goes in the right way and the wrong way with equal ease, and a loom routed through a gap that exists only on the drawing. A line in Hull absorbs all of it in labour, and the fault rate looks like a training problem when it is a design one.

our solution.

We design so the wrong build is difficult. Asymmetric locating features so a part only goes in one way, fixings reachable in the order they are fitted, colour or shape coding where two components look alike, and sequences that do not require a third hand. Printed prototypes get assembled by somebody who has not seen the drawing, which finds most of it in an afternoon.

the impact.

Build time drops and so does rework. A manufacturer in Hull or Beverley cuts minutes off a station, which at line rate is a number worth having, and stops paying for units that come back off the end wrong. Training gets shorter because there are fewer things to remember. And a design that resists mistakes keeps working when the line runs a new starter on a Friday.

get in touch

Enhancing Creative Campaigns with Custom product design

Most assembly problems were designed in months before anyone stood at a bench. We look at the build sequence as part of the design rather than after it, and we test by having somebody assemble a printed version with no instructions. What they get wrong is what the design has to fix.

Strong product design bridges the gap between raw ideas and physical execution. Our end-to-end design support helps brands and agencies shape bold, practical concepts that are ready for prototyping and manufacturing. From technical enclosures to sculptural props and user-focused components, we align aesthetics with usability so your ideas become tangible, high-impact results, engineered for success from the start.